Welcome to Coupar Angus Enterprises!


At Coupar Angus we develop innovative strategies for brands and organisations. We believe the increasing complexity of today’s business world presents challenges, but also opportunities. Combining a broad view of global trends with rigorous analytics, we help clients to clearly articulate the problems, understand the landscape, define the drivers and barriers to growth and effectively align organisational resources to take action. Our consultants are concept integrators, bringing expertise from management consulting, marketing, technology and operations to deliver recommendations that are highly strategic and deeply practical, which leads to real impact for our clients.


We have expertise in:


Brand Research & Strategy:

Understanding the dynamics of a brand – what it stands for, what needs it speaks to, its strengths, weaknesses and unrealised potential – is essential in a world of empowered consumers, rapidly evolving markets and increasing transparency. Leveraging our deep expertise in brand and marketing strategy, we work with clients to understand and evolve their businesses at key transition points. We conduct rigorous quantitative and qualitative research, touchpoint optimisation, brand audits and strategic positioning that offer insight into what clients can do to grow their businesses.


Organisational Design & Process Alignment:

We work collaboratively with clients to determine the best operating model to support their objectives. We focus on the critical levels of structure, governance, talent, culture, processes and systems to understand the organisation’s strengths and challenges, identify areas of improvement, and design customised solutions that take performance to new levels. We believe good strategy must be supported by an aligned and activated organisation.


Corporate Strategy:

We help C-suite executives navigate the complexities of their industries and make better decisions. Whether it’s facilitating a senior executive workshop that will define a new aspiration for a business unit, developing a tool to prioritise emerging communication issues, conducting global best practice research in support of a major business transformation, building a market-sizing model for a new product introduction or creating a strategic framework to analyse potential acquisition targets, we use deep analysis and a broad understanding of market trends to recommend winning strategies for our clients.


Business Plans, Executive Summaries, and Pitch Decks:

Writing an investor-grade business plan can be challenging and time consuming, even for those who have done it before. If you are a typical entrepreneur, you're already too busy focusing on other priorities, such as building your customer base, perfecting your product, or recruiting key management. We can help.


Our business planning services include:


Executive Summaries:

The first thing most investors want to see is a compelling one or two page executive summary. The goal of an executive summary is to persuade investors to request a full business plan or pitch deck. However, creating a compelling executive summary can be at least as challenging as developing a complete business plan. This is your one chance to make a great first impression, and we can help you get it right.


Business Plan Development:

We can tailor our business plan preparation services to suit your situation and your budget:


Full Service Planning:

We will help you optimise your strategy, research and analyse your market and competitive position, and create a clear and compelling business plan to articulate your opportunity. We don't use a cookie-cutter business plan template - we develop all of our plans from scratch to ensure we tell your unique story in the most compelling way possible. We will save you hundreds of hours that you can better spend on other priorities.


Limited Service Planning:

If you are on a more limited budget and have the time to conduct the majority of the research and writing, we can guide and prioritise your efforts; supply templates and other helpful materials; and critique, edit, and format your drafts.


In essence Coupar Angus improves the efficiency and effectiveness of clients’ operations with a balanced approach, focused on increasing revenues and cutting costs. We help clients align business activities to a “critical few” priorities and strike a balance between short-term and long-term goals. Using external benchmarks and deploying best practices, we accelerate clients’ growth and increase effectiveness. Our systemic changes lead to sustainable results.








Your Business + Our Expertise = New Horizons